Senior Social Media Specialist

The purpose of the role is to work directly with the Marketing & Communications Manager, Enrollment & Marketing director, senior management to help ADU maintain a strong presence within various social media platforms. 

Key Responsibilities:

Strategy & Planning

• Leads the development of a social media strategy in alignment with the marketing infrastructure that supports the execution of ADU strategies.
• Benchmark with other international and local universities to review best practices and ROI on Social Media spenditure.
• Assists the Sr. Marketing Manager to develop the social media annual budget and ensures adherence.
• Leads, manages and coaches the social media team

Social Media Communication Duties

• Plans and executes crisis management procedures regarding communication with both internal and external stakeholders.
• Establishes workflows for digital communication procedures for every medium utilized.
• Develops strategies and programs for all of ADU